Post by moon125 on Nov 10, 2024 5:44:25 GMT
Contextual advertising is one of the most powerful tools for attracting customers. But many businessmen are afraid to use it, as many frightening myths have spread in recent years. For example, that contextual advertising is very expensive, its efficiency is low, and many others. These myths can often be heard from businessmen and inexperienced marketers. Below are the main misconceptions that you should know about in order to build a successful advertising campaign.
Myth 1. Contextual advertising is very expensive
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Most businessmen are wary of contextual shopify website design advertising. They believe that it is too expensive, and this method of finding customers is only suitable for large brands. Often, this opinion is common among entrepreneurs from small towns.
Contextual advertising can be set up for a specific budget. For example, set the cost of clicking on an ad to 4 rubles. At the same time, the advertiser can set a budget limit of no more than 1000 rubles per week. However, it will be quite difficult for an inexperienced specialist to correctly set up and optimize the campaign. Then this method of advertising will really cost a lot.
Yandex.Direct chooses which ad to show to the user not only by the cost of the click, but also by the quality of the ad itself. That is why it is so important to be able to compose them correctly. An attractive, high-quality ad significantly reduces the cost of attracting a new client.
It is also worth remembering that contextual advertising allows you to launch not only text ads, but also banners. Banner ads are shown to those users whose interests coincide with the subject of the ad. Also, the advertiser's personal account has hundreds of different targeting settings. For example, you can show ads only to visitors of a specific shopping center.
Estimate your advertising costs by comparing them with the average check. It is recommended to contact professionals to launch and set up a campaign, otherwise there is a high risk of ineffective investment.
The statement that contextual advertising is an expensive tool is a myth. It would be more correct to say that poorly configured contextual advertising is expensive. And with a competent campaign setup and timely analysis and adjustment, contextual advertising will be a very profitable tool.
Myth 2: Context is not suitable for small businesses
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Contextual advertising suits everyone: a small handicraft shop and a large online hypermarket. It's just that different segments will have different competition, and accordingly, different click costs and different budgets.
On a federal scale, competition can be very high, so the costs of finding new clients will be significant. But on a local level, relatively inexpensive ads can be published.
Of course, there is no point in trying to compete with the market giants all over Russia, having a small local store. But getting your own clients by specifically targeting them is quite possible.
To assess how useful it is for your business to use context, we recommend the following steps:
Analyze search query statistics using the Wordstat service ;
Make a budget forecast using the Advertising Campaign Budget Estimation service from Yandex.Direct;
Perform a cost-benefit analysis based on the resulting cost forecast and planned user coverage.
In the case when the campaign looks profitable, then you need to try to launch advertising. Moreover, to attract visitors from the search, it is not necessary to have your own website. You can lead them to a community on social networks or to a business card in Yandex.
Myth 1. Contextual advertising is very expensive
2-this-is-very-expensive.jpg
Most businessmen are wary of contextual shopify website design advertising. They believe that it is too expensive, and this method of finding customers is only suitable for large brands. Often, this opinion is common among entrepreneurs from small towns.
Contextual advertising can be set up for a specific budget. For example, set the cost of clicking on an ad to 4 rubles. At the same time, the advertiser can set a budget limit of no more than 1000 rubles per week. However, it will be quite difficult for an inexperienced specialist to correctly set up and optimize the campaign. Then this method of advertising will really cost a lot.
Yandex.Direct chooses which ad to show to the user not only by the cost of the click, but also by the quality of the ad itself. That is why it is so important to be able to compose them correctly. An attractive, high-quality ad significantly reduces the cost of attracting a new client.
It is also worth remembering that contextual advertising allows you to launch not only text ads, but also banners. Banner ads are shown to those users whose interests coincide with the subject of the ad. Also, the advertiser's personal account has hundreds of different targeting settings. For example, you can show ads only to visitors of a specific shopping center.
Estimate your advertising costs by comparing them with the average check. It is recommended to contact professionals to launch and set up a campaign, otherwise there is a high risk of ineffective investment.
The statement that contextual advertising is an expensive tool is a myth. It would be more correct to say that poorly configured contextual advertising is expensive. And with a competent campaign setup and timely analysis and adjustment, contextual advertising will be a very profitable tool.
Myth 2: Context is not suitable for small businesses
3-contact-not-suitable-for-a-small-person.jpg
Contextual advertising suits everyone: a small handicraft shop and a large online hypermarket. It's just that different segments will have different competition, and accordingly, different click costs and different budgets.
On a federal scale, competition can be very high, so the costs of finding new clients will be significant. But on a local level, relatively inexpensive ads can be published.
Of course, there is no point in trying to compete with the market giants all over Russia, having a small local store. But getting your own clients by specifically targeting them is quite possible.
To assess how useful it is for your business to use context, we recommend the following steps:
Analyze search query statistics using the Wordstat service ;
Make a budget forecast using the Advertising Campaign Budget Estimation service from Yandex.Direct;
Perform a cost-benefit analysis based on the resulting cost forecast and planned user coverage.
In the case when the campaign looks profitable, then you need to try to launch advertising. Moreover, to attract visitors from the search, it is not necessary to have your own website. You can lead them to a community on social networks or to a business card in Yandex.