Post by account_disabled on Nov 23, 2023 10:00:34 GMT
Competitor analysis for SEO is the process of identifying your and your competitors' SEO strengths and weaknesses.
Just like a typical competitor analysis, you try to uncover the gap between you and your competitors. But instead of focusing on marketing strategy, we focus on SEO strategy.
Competitive analysis helps you:
Evaluate your current performance with SEO based on Country Email List some benchmarks Identify areas for improvement in your SEO strategy
Reveal competitive gaps or weaknesses.
Discover the winning strategies of your competitors
Why competitor analysis is important for SEO.
Carrying out a competition analysis allows you to verify the market as a whole, the competitors and the way in which current search platforms work with regards to certain important keywords.
Even if you are already ranking at the top of the results for the most important keywords, you need to monitor your SEO performance to make sure you don't lose ground in terms of ranking compared to your competitors.
How to do competition analysis for SEO
There are no complicated rules or shortcuts to competitive analysis for SEO, but here are some steps to integrate into your process:
Find out who your competitors are
Start by making a list of who you consider to be a competitor (if you work with a client, ask their marketing team or stakeholder to contribute.) Try to focus on websites that rank high, or frequently, for your top keywords and with other significant keywords.
If you're working on a new site, you may not yet know who your competitors are. You can try building your own list with the Market Explorer tool. Select “Find Competitors” on the tool's landing page, then enter your domain.
Just like a typical competitor analysis, you try to uncover the gap between you and your competitors. But instead of focusing on marketing strategy, we focus on SEO strategy.
Competitive analysis helps you:
Evaluate your current performance with SEO based on Country Email List some benchmarks Identify areas for improvement in your SEO strategy
Reveal competitive gaps or weaknesses.
Discover the winning strategies of your competitors
Why competitor analysis is important for SEO.
Carrying out a competition analysis allows you to verify the market as a whole, the competitors and the way in which current search platforms work with regards to certain important keywords.
Even if you are already ranking at the top of the results for the most important keywords, you need to monitor your SEO performance to make sure you don't lose ground in terms of ranking compared to your competitors.
How to do competition analysis for SEO
There are no complicated rules or shortcuts to competitive analysis for SEO, but here are some steps to integrate into your process:
Find out who your competitors are
Start by making a list of who you consider to be a competitor (if you work with a client, ask their marketing team or stakeholder to contribute.) Try to focus on websites that rank high, or frequently, for your top keywords and with other significant keywords.
If you're working on a new site, you may not yet know who your competitors are. You can try building your own list with the Market Explorer tool. Select “Find Competitors” on the tool's landing page, then enter your domain.