Post by account_disabled on Dec 7, 2023 8:29:16 GMT
Technological possibilities – for example, social login, which is the functionality that allows logging to the website portal with details from already existing Google, Facebook, or another account. An enormous reach of social media. Ability to control C Level Executive List the results of operations.
Shorter purchasing path – clients can buy products while accessing their social media accounts, this shortens the purchasing process because the client doesn’t have to move from one website to another, where he would have to log in himself and fill all the forms.. Pleased customers may share the links and recommend the brand through their social media. Disadvantages of social commerce:
Frequent changes in algorithms used in browsers – may cause a decline in coverage and usually force the shop owners to repeat the optimization training. Negative reviews – simplicity and accessibility of social media encourages internet users to share their opinions and comments about the products, services, and shops – negative opinions are written under the influence of emotions. The need for constant monitoring – permanent monitoring and fast reaction can protect the company from the image crisis.
Shorter purchasing path – clients can buy products while accessing their social media accounts, this shortens the purchasing process because the client doesn’t have to move from one website to another, where he would have to log in himself and fill all the forms.. Pleased customers may share the links and recommend the brand through their social media. Disadvantages of social commerce:
Frequent changes in algorithms used in browsers – may cause a decline in coverage and usually force the shop owners to repeat the optimization training. Negative reviews – simplicity and accessibility of social media encourages internet users to share their opinions and comments about the products, services, and shops – negative opinions are written under the influence of emotions. The need for constant monitoring – permanent monitoring and fast reaction can protect the company from the image crisis.