The main aim of social commerce

Do social commerce and social selling mean the same thing? Many people may have problems distinguishing between those two terms. It must be remembered that those terms don’t mean the same thing. The main goal of those two processes makes the difference. The B2B Email List main aim of social commerce is generating sales, while the goal of social selling focuses on the building of relations with our potential customers.


More about social selling read here. What is social commerce? Examples of platforms that support social commerce For the seller who decides to use social media for advertising his products, there is a selection of tools available on the internet. Let’s take a look at the most popular of them: Facebook The sellers may create their shops on Facebook and present their assortment. Additionally, there is an option of product marking that is being added to the given shop or catalog.






Thanks to this users, after clicking on a movie or image, can start the purchasing process immediately. Other functionalities, provided by Facebook, in the social commerce area are Marketplace sales or sales groups as well as live transmissions. The accurate guide, about the selling of Facebook, is available on our blog. Instagram There are many options on Instagram that are similar to those offered by Facebook.